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Latinos in Tech: Accounting
Will Lopez, Head of Accountant Community
Gusto
Featured in Forbes, Business Insider, Accounting Today, and Fast Company, Will Lopez is the Head of the Accountant Community at Gusto. Gusto is the people advisory platform that enables 6,000+ accountants to advise more than 100,000+ small businesses nationwide pay, insure, and offer modern wellness benefits to their hardworking teams. Before Gusto, Will founded AdvisorFi, a modern accounting firm that helped both entrepreneurs and accountants leverage digital transformation to benefit their businesses and clients.
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Latinas in Tech: Accounting
Leslie Rodriguez, Head of CPA Partnerships
Expensify
Leslie Rodriguez is the Head of CPA Partnerships at Expensify. Before transitioning into FinTech, her background includes a varied amount of professional experiences, from cost accounting in the movie and television industry ("Anthony Bourdain's Parts Unknown", "The Big C") to model styling for Amazon Fashion. She received her Undergraduate in Accounting from Hunter College - CUNY and her Undergraduate in Women's Fashion from The New School - Parsons School of Design. When not finishing up her teacher yoga training, her current focus is helping firms integrate Expensify into their expense approval workflows. Leslie is a first-generation child of immigrants, whose family originates from Colombia. She currently resides in New York City.
Latinas in Tech: Accounting
Martina Chavez, Head of CPA Partnerships
Rippling
Martina Chavez has spent the last 10 years of her career working in tech, specifically the SaaS industry, with a focus on partner management and development. Prior to tech, she spent her college years focused on a degree in Ethnic Studies, culminating in an award winning thesis. Additionally, athletics became her second love in college and acted as a major catalyst for growth through her adult years, competing as a rower and at other fitness events. Martina has since been able to combine her love of fitness with business and technology by acquiring a small Bay Area yoga studio that she manages outside of her full time role at Rippling. Martina has an intimate understanding of the importance of technology for running a business of any size and she loves working with accountants and bookkeepers to help them streamline their own processes so that they can better support their clients as they grow.
Latinas in Tech: Accounting
Cristina Huizar, Sales Strategy Manager-Multicultural
Paychex
Born and raised in Los Angeles, CA I was brought up in a very traditional Mexican American home. Being the first generation in this country, I had all eyes on me to be the first to attend college and pursue a career. From a very young age, I saw the day to day struggles of immigrant entrepreneurship as my parents took that leap of faith and started their own business. From their struggles and successes grew my passion for helping Latino entrepreneurs.
Directly from high school, I started my undergraduate studies at the University of Southern California as a psychology major. Soon after graduating I worked as a youth case worker for a non profit in a predominantly underserved and underprivileged Hispanic community. After some work experience, the next step to my career was graduate school. I continued my studies at USC obtaining my Master’s in Human Behavior, with an emphasis in corporate communications.
As my job search began, I knew I wanted to take my career into a path that would allow me to help an underserved community, my very own Latino community. I was referred to a company, Paychex Inc. by our family accountant. I was hired on as a sales consultant in the greater Los Angeles metro.
In my time at Paychex, I have grown substantially as a professional. I was in the field sales role for five years and in that time ranked in the top 10% nationally four consecutive years. More than 50% of my selling success was done in Spanish to Latino small business owners. Several years into my trajectory in sales I was promoted to leadership as the District Sales Manager in the San Gabriel Valley. Two years of very fruitful years as a district lead, I was presented the opportunity for my current title of Multicultural Sales Strategy Manager. In this role I have had the opportunity to partner with many media conglomerates such as Univision, Uphoria and El Clasificado to broaden Paychex’s various services in the ever-growing Latino market. Through Paychex I have also partnered with national organizations such as Latino Tax Professional Association and The United States Hispanic Chamber of Commerce. I cannot stress enough how much this company has allowed me to help Latino entrepreneurs scale their businesses. This is my absolute passion. I feel extremely blessed to wake up and do what I do every single day.
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Latinos in Tech: Accounting
Ernesto Brian Fraire, Account Manager
AutoEntry
Ernesto Brian Fraire is the Account Manager directly serving the Latino community both in the United States and outside the United States. With a background in cloud based software he has been working in sales for the last 8 years but has been able to proudly serve those looking to automate firm data entry for the last 3 years with AutoEntry. He has been serving as a resource to those in Latin America hoping to adopt cloud accounting practices and regularly speaking as well as congregating with the Latino community.
Ernesto Brian Fraire es el administrador de cuentas que sirve directamente a la comunidad latina tanto en los Estados Unidos como fuera de los Estados Unidos. Con experiencia en software en la nube, ha estado trabajando en ventas durante los últimos 8 años, pero ha podido servir a aquellos que buscan automatizar el ingreso de datos de la empresa durante los últimos 3 años con AutoEntry. Ha estado sirviendo como un recurso para aquellos en América Latina con la esperanza de adoptar prácticas de contabilidad en la nube y hablar regularmente, así como congregarse con la comunidad latina.
Latinas in Tech: Accounting
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